Prompt Engineering Best Practices: The experts for AI-based technologies in Munich, Bavaria and Germany

In today’s digital world, the integration of artificial intelligence (AI) into business processes and strategies has become essential. If you are looking for external support for Prompt Engineering, you have come to the right place. As an IT service company from Munich, BITS offers you first-class IT consulting, IT project management and individual software development. We have gained extensive experience working with GPT-3, 3.5 and GPT-4 based systems such as ChatGPT, the OpenAI API, Google BARD and other AI applications. In this comprehensive guide, we’ll share our best practices in prompt engineering and explain how we can help you realize the full potential of AI technologies in your organization.

What is prompt engineering and why is it important?

Prompt engineering is the art and science of creating effective and accurate queries or “prompts” to get optimal responses from AI-powered systems like GPT-4, ChatGPT, and Google BARD. By applying best practices in prompt engineering, companies can maximize the performance of their AI systems to achieve better results and ultimately drive business success.

GPT-4 and its application possibilities

GPT-4 (Generative Pre-trained Transformer 4) is one of the most advanced AI technologies that can be used for text generation, text processing and text analysis. Its ability to generate human-like responses to prompts has made it an important technology for companies looking to optimize their business processes and develop innovative solutions.

The role of ChatGPT and Google BARD in prompt engineering

ChatGPT and Google BARD are two of the most well-known applications that have been trained using “reinforcement learning with human feedback”. While ChatGPT is mainly used for conversations and customer support, Google BARD is designed to handle text summarization, machine translation, and similar word processing tasks. Both technologies benefit tremendously from effective prompt engineering to deliver optimal results.

Development of effective prompts

An effective prompt should be clear, concise, and phrased in the right context. Here are some steps you can follow to develop effective prompts:

  • Understand the scope and goal of the AI application
  • Avoid ambiguous or misleading wording
  • Make sure that the prompt contains all the necessary information
  • Experiment with different formulations and structures
  • Use natural language to make the prompt understandable and engaging

Testing and validating prompts

To ensure that your prompts deliver the results you want, test and validate them thoroughly:

  • Test prompts with a variety of inputs and scenarios
  • Review results for accuracy and relevance
  • Identify potential weaknesses or opportunities for improvement
  • Repeat the testing and validation process regularly to ensure your prompts stay up to date

Iterative approach for continuous improvement

Prompt engineering is a continuous process that requires regular adjustments and improvements:

  • Collect and analyze user feedback
  • Identify new requirements and use cases
  • Adjust your prompts accordingly to achieve continuous improvement
  • Monitor the performance of your AI systems to ensure they are meeting desired outcomes

How the experts at BITS can help you

We have extensive experience in prompt engineering and working with AI technologies such as GPT-4, ChatGPT and Google BARD. We offer you:

  • Expert IT consulting to determine your individual requirements
  • IT project management for the implementation of AI-supported solutions
  • Customized software development to optimize your business processes
  • Support for the development, testing and validation of prompts
  • Access to our network of AI experts and partners


Prompt engineering is a critical factor in realizing the full potential of AI technologies such as GPT-4, ChatGPT, and Google BARD. By applying best practices and working with an experienced IT service provider like us from Munich, you can optimize your AI-powered systems and develop innovative solutions for your business. Contact us today to find out how we can help you take advantage of prompt engineering and AI in general for your business success.


Request more information

If you would like more information on this topic or on BITS, please do not hesitate to contact me.

Marc Schallehn, Managing Director BITS GmbH

[email protected]

+49 (0)89 12158550

“I look forward to hearing from you.”

Marc Schallehn Geschäftsführer BITS GmbH

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