Development and operation of the DACH wide Internet e-commerce platform www.getraenkedienst.com

Together with drink now GmbH as a specialist in the field of beverage distribution, BITS GmbH as a strategic IT partner has built up the Internet e-commerce platform www.getraenkedienst.com and successfully operates it to this day.

tablet online shop

The e-commerce platform enables end customers to order beverages online and have them delivered to their offices or homes. Local beverage retailers take care of last-mile delivery – digitally supported by platform functions and individually implemented interfaces, tools, and mobile and browser-based apps.

The tasks of BITS cover all digital aspects, starting with the IT strategy to the individual software development, the connection of the heterogeneous retailer systems to the backend systems up to the stable operation of the DACH-wide Internet platform.

BITS as a strategic IT partner

“Together with BITS GmbH as our strategic IT partner, we successfully launched the platform www.getraenkedienst.com and have continued to develop it over the past few years into one of the best-known platforms for beverage delivery on the Internet. The cooperation with BITS allows us to respond quickly and professionally to all IT requirements of our trading partners and to connect them optimally to the platform. In 2022, together with BITS, we successfully placed the platform beyond Germany in Austria as well.”

1564479498305Stefan Matheis, Managing Director of drink now GmbH

Challenge

The goal was to become a central point of contact for the end customer for ordering beverages on the Internet and to include local structures such as retailers and suppliers.

One of the greatest challenges was to digitize a previously analog industry, for example, in order to map heterogeneous retailer systems with a wide variety of requirements for pricing, delivery costs, discounts, product ranges, delivery times, payment systems, etc. on a common homogeneous platform and to connect them individually.

At the same time, the task was to develop tools for optimizing logistics, with special requirements for capacity and route planning as well as delivery execution and deposit management, and to roll them out to the participating partners.

In addition to a web portal and management applications and tools, a mobile app also had to be developed. In addition, the platform should be able to be found well on the Internet, i.e. SEO optimization has a very high priority.

The DACH expansion in 2022 brought with it additional requirements for country-specific regulations and logics that had to be implemented.

  • Scalable platform

  • Heterogeneous dealer systems

  • Pricing, delivery costs, discounts, product ranges, delivery times, payment systems, logistics optimization, route planning, delivery execution and deposit management

  • Route planning / optimization of the last mile

  • E-commerce website, mobile app and backend

  • SEO optimized website that is found on the Internet

Realization

As a starting point for the realization a standard store software was used, which was extended by a multitude of functions.

In addition to multi-client capability, logistics optimization, route planning and deposit management, a wide variety of ERP dealer systems were connected and a large number of interfaces were implemented and further optimized over time.

The system was set up to be scalable from the outset in order to be able to react quickly to increasing numbers of users.

At the same time, a large number of SEO optimizations were integrated, so that www.getraenkedienst.com can now almost always be found on page 1 in Google under the relevant keywords.

Most recently, the system was adapted to the requirements of the DACH market and launched with the first Austrian partners.

  • Development of a multi-client platform

  • Applications and tools for the logistics partners

  • Realization of a large number of modules for logistics and route optimization, goods delivery and deposit management, among other things.

  • Connection to a large number of heterogeneous dealer systems

  • Scalable platform

  • Development of a multi-client platform

  • Applications and tools for the logistics partners

  • Realization of a large number of modules for logistics and route optimization, goods delivery and deposit management, among other things.

  • Connection to a large number of heterogeneous dealer systems

  • Scalable platform

app store google
app store apple 1

Project roles at a glance

BITS experts took on the following roles in this project.

  • IT strategy

  • IT Project Management

  • IT-Consulting / Consulting

  • Product Owner

  • Scrum Master

  • IT Quality Assurance

  • Infrastructure / Operation

  • IT / System Architecture

  • Software Architecture

  • Fullstack development

  • Backend development

  • Mobile / App Development

  • DevOps

CONTACT

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2024-05-24T17:48:12+02:00