UI | UX | Web Design | Layout | Prototyping | A/B Testing
UI/UX design refers to the user interface design and user experience of software, especially web applications. The goal of UI/UX design is to create an intuitive and engaging user experience that motivates users to use the application.
Some technologies used in creating UI/UX design for web applications are:
Prototyping tools: These tools allow designers to create mockups and prototypes of their applications to test and improve the user interface and user experience. Examples of prototyping tools include InVision, Figma, and Adobe XD.
User Research: User research is an important part of UI/UX design as it involves understanding user needs and preferences. User research techniques include, for example, user interviews, A/B testing, and user observations.
BITS experts have designed and implemented UI/UX design in a wide range of projects. A selection of case studies and references can be found below.