To address the challenges and add content generation capabilities to the myLike business web application, the OpenAI API and GPT-4 were integrated.
To ensure the accuracy, timeliness, and value of the content for guests, up-to-date information from various curated sources was used and cross-referenced. AI-powered content generation works with this reliable data to ensure the quality and relevance of recommendations and avoid “hallucinated” information. At the same time, new and interesting local services and activities were efficiently identified and included in a timely manner, so that guests and customers can always be provided with up-to-date offers.
This enhancement has significantly improved the myLike business web application for hotels, mobility, travel and tourism companies , resulting in higher customer satisfaction, better customer retention and an increase in sales from bookings and cross-selling of local services and activities. The AI-powered solution has proven to be a valuable part of myLike’s offering, helping to provide memorable experiences and memories for customers and guests.
BITS took on all IT roles during implementation, from conception to project management and individual development to operation of the finished solution.