Integration of GPT-4 (ChatGPT) via OpenAI API into an enterprise travel application for automated curated content generation.

myLike is a platform that enables travel, tourism, mobility and hospitality companies to create and share personalized digital travel guides with their customers in a white-label format.

The goal of this project was to streamline the process of creating personalized recommendations for places and experiences through the use of artificial intelligence (AI) by integrating features from GPT-4 (ChatGPT) into the application via the OpenAI API.

openai gpt halluzinieren verhindern BITS GmbH

For this purpose, a “typing assistant” based on GPT-4 (ChatGPT) was developed that inspires and actively supports companies in the creation of personalized content. This AI-based assistant has been fully integrated into the myLike personalized content creation process, shortening it by providing customized and stimulating text suggestions that can be further personalized.

The cooperation with BITS GmbH

“This project represents another successful chapter in our collaboration with BITS. Together, we successfully integrated the OpenAI API into our product, adding innovative AI capabilities to myLike and making our offering even more attractive to our customers. The results achieved have exceeded our expectations and we are proud to now be able to offer our customers an even better, customized experience.”

Team Uwe BITS GmbHUwe Hering, Managing Director of myLike UG


The myLike business web application already provided a solid platform to offer guests personalized recommendations for attractions, restaurants and activities near their current location. However, it has been difficult for companies to find the time and resources to create content tailored to individual circumstances – despite significant automation tools to help users create the tips.

The challenge was to create an even more efficient way of identifying new and interesting local services and activities and making them available to guests and customers in an appealing and personalized way. At the same time, it was necessary to ensure that the content generated was truthful, up-to-date, and not “hallucinated.”

  • Ensure topicality of the content

  • Individual and personal adaptation of the recommendations

  • Ensuring the accuracy of the generated content

  • Efficient identification of new, interesting offers as selectable options

  • Fast integration of new offers into the geolocalized database for the guests and customers

  • Avoidance of “hallucinated” or outdated information


To address the challenges and add content generation capabilities to the myLike business web application, the OpenAI API and GPT-4 were integrated.

To ensure the accuracy, timeliness, and value of the content for guests, up-to-date information from various curated sources was used and cross-referenced. AI-powered content generation works with this reliable data to ensure the quality and relevance of recommendations and avoid “hallucinated” information. At the same time, new and interesting local services and activities were efficiently identified and included in a timely manner, so that guests and customers can always be provided with up-to-date offers.

This enhancement has significantly improved the myLike business web application for hotels, mobility, travel and tourism companies , resulting in higher customer satisfaction, better customer retention and an increase in sales from bookings and cross-selling of local services and activities. The AI-powered solution has proven to be a valuable part of myLike’s offering, helping to provide memorable experiences and memories for customers and guests.

BITS took on all IT roles during implementation, from conception to project management and individual development to operation of the finished solution.

  • Integration of OpenAI API and GPT-4 for content generation

  • Matching with curated sources for current and relevant information

  • Avoidance of “hallucinated” information

  • First realization using the MVP approach of BITS (Proof of Concept)

  • Efficient identification and integration of new local offerings

  • Comprehensive IT roles and continuous development through BITS

Project roles at a glance

BITS experts took on the following roles in this project.

  • IT-Consulting / Consulting

  • IT Project Management

  • IT Quality Assurance

  • Fullstack development

  • Product Owner

  • DevOps

The agile process model of BITS

The implementation of the project was based on the agile process model MVP by BITS and enabled a GoLive 6 weeks after the idea and target definition.

Agiles Vorgehensmodell MVP by BITS 1


The OpenAI API, ChatGPT, and GPT-4 has proven to be a tool and additional areas of use have been identified within the myLike platform that can only be economically implemented with the help of generative AI.


Would you like to find out more?

Are you interested in learning more about the possibilities of digitization in your company? Are you facing similar challenges or have you planned specific projects in your company? Please contact us for a detailed consultation.

Send us an e-mail directly to [email protected] – we look forward to working with you to shape the future of your IT landscape!

You can also make an appointment directly in our calendar.

More topics

Project organization for the reduction of CO2 emissions in the IT infrastructure (IT decarbonization) at a globally known commercial vehicle manufacturer