SEO | Search Engine Optimization
SEO stands for “Search Engine Optimization” and refers to the practice of improving the visibility of websites in search engines. This is achieved by optimizing websites for specific search terms that users use to look for information on the Internet.

SEO is needed to make the websites more visible in the search engines, as this can help drive more traffic to the website and thus increase the conversion rate. A well-optimized website is also beneficial for usability, as it is easier to navigate and understand.

Related technologies used in conjunction with SEO are:

Web Analytics: This technology helps measure the performance of websites and understand how users interact with them.
Keyword research: The selection of the right keywords is an important factor for SEO, as they decide for which search terms a website will be optimized.
On-page optimization: This refers to the optimization of elements within a single web page, such as titles, headings, image descriptions, and the content itself.
Off-page optimization: This refers to factors outside of your own website that can help improve search engine visibility, such as links from other websites or social media activity.

The experts at BITS have used SEO in a variety of projects. A selection of case studies and references can be found below.

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